“Crafted in the Sierra Foothills. Built to Fish Wild.”

Born in California Waters. Built for Its Native Trout.

From the golden back of a heritage Lahontan to the tight turns of a Sierra redband stream, California’s native trout deserve gear built with respect and precision. At Bear River Fly Rods, we design rods for the waters we know best—steep canyon creeks, alpine lakes, volcanic spring systems, and everything in between.

We’re proud to support anglers chasing the California Heritage Trout Challenge and beyond. If your journey begins on public lands and ends in native trout water, we’re building rods for you.

At Bear River Fly Rods, we bring the precision, discipline, and grit of military service to every rod we build. Founded by a U.S. Coast Guard veteran, our mission is simple: build dependable, high-performance fly rods that anglers can trust on the water—and be proud to carry off it.

We honor the rivers that shaped us and the freedom to explore them. Every build is a tribute to craftsmanship, resilience, and the healing power of wild places.

Proudly woman veteran owned - Purpose built fly rods

Four vintage fishing rod blanks with wooden handles and metal guides laid out on a wooden surface.
A fishing rod with the words "Bear Flavor Fly Rods" written on it, lying on a wooden surface.